Episode 6: Launching a Successful Ethical Brand with Shannon Lohr of Factory45

On today’s episode of Mission-Driven Marketing, host Marisa Flacks talks Shannon Lohr, founder of Factory45, an online ethical brand accelorator. The two start off by discussing exactly what Factory45 is, and how to tackle all the difficult parts of launching a brand, such as manufacturing and sourcing. Marisa and Shannon move on to discuss how ethical brands can strategize their marketing even before the launch of their product.

About Shannon Lohr:

As the Founder and CEO of Factory45, Shannon Lohr works with idea-stage entrepreneurs to launch clothing companies that are ethically and sustainably made. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News. To date, Shannon has worked with over 150 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.

Website: https://factory45.co/

Instagram: @factory45co

Twitter: @factory45co

Facebook: Factory45

Pinterest: https://www.pinterest.com/factory45co/

About Factory45:

Factory45 is an online accelerator program that takes sustainable apparel companies from idea to launch. It is made up of five online modules released over four months, to take you from idea stage to pre-production to launch. The accelerator doors open this upcoming May 2019.

About RISE Creative:

RISE Creative was founded on the idea that small businesses, ethical brands, social enterprises, and non-profits have incredible missions, but not always the capacity to hire full-time team members. We offer extremely personalized digital marketing packages, along with consulting, and educational resources to equip you to lead your brand to success. To learn more about ethical branding, and receive your Free Brand Marketing Checklist, visit www.risecreativeco.com. If you’re interested in taking control of your own marketing strategy, but need a little support, the Ethical Branding Academy is here to equip you with the tools you need, visit https://www.ethicalbrandingacademy.com. If you’d like to submit a topic to the show, please visit https://www.risecreativeco.com/contact/.

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