Episode 2: Building Community with Joanna Waterfall, The Yellow Co.

On this episode of Mission-Driven Marketing, host Marisa Flacks talks to Joanna Waterfall, founder of The Yellow Co. The two chat about Joanna's inspiration for starting the Yellow Co, the transition from graphic designer to starting a conference and then business, and the importance of community. Marisa and Joanna move on to talk about the importance of building connections and how bringing up the hard topics allows people to open up crucial conversations.

About Joanna Waterfall:

Joanna Waterfall is the founder of Yellow Co, a conference made to support and empower women making an impact on the world. After feeling a desire to want to live with purpose while working in graphic design and digital media, the idea for Yellow Co came to Joanna in the shower. This inspiration led Joanna to create a space for women to lean about and hear from other women taking risks, being creative, and doing good in the world.

Website: Yellow Co.

Instagram: @joannawaterfall  | @yellowco.co

Twitter: @joannawaterfall  | @yellowconf

Facebook: Joanna Waterfall  | Yellow Co.

Pinterest: Yellow Co.

LinkedIn: Joanna Waterfall


About the Yellow Co:


Yellow Co started as a small conference in 2014 in El Segundo and since has grown into a movement inspiring women to support other women and to live a life with purpose. The conference has grown in size each year, paving the way for a West Coast conference tour and a membership program called the Yellow Collective, which allows members to be a part of the Yellow Co community all year long. Yellow Co aims to keep inspiring change and creating a better world for everyone. To learn more about the Yellow Co, visit https://yellowco.co/about/.


About RISE Creative Co:


RISE Creative was founded on the idea that small businesses, ethical brands, social enterprises, and non-profits have incredible missions, but not always the capacity to hire full-time team members. We offer extremely personalized ethical branding packages, along with consulting, and educational resources to equip you to lead your brand to success. To learn more about ethical branding, and receive your Free Brand Marketing Checklist, visit www.risecreativeco.com. If you’re interested in being part of the Ethical Branding Academy, and learning everything you need to successfully implement your ethical brand’s marketing strategy, visit https://www.ethicalbrandingacademy.com. If you’d like to submit a topic to the show, please visit https://www.risecreativeco.com/contact/.




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