Planning a Cohesive Instagram Aesthetic
Is it just me or is there no better feeling than when you capture a photo, by chance, that totally matches your Instagram aesthetic? Or when you come across an account on social media whose content looks incredible together. You know, those Instagram accounts whose pictures all perfectly match, the one's that you hope to emulate through your brand. But how is it possible to only post pictures that go together? The truth is, it's a lot easier than it sounds!
1. Find Your Colors Scheme
When first developing your branding, any graphic designer will often recommend that your logo is paired with a set of brand colors. These brand colors will be used to make sure that your website and content all have the same appearance.
2. Define Your Brand Fonts
Choosing a heading font, sub heading font, and body text font that is fluent throughout your brand will ensure that any text in your content, such as quotes or informational pictures, all compliment eachother.
3. Create a Mood Board
Creating a visual board of pictures that all emulate the color and theme that your brand is going for will help you to compare future content to make sure everything matches.
Once you have a visual road map of the standards that you'd like your brand to adhere to, planning, creating, and capturing content will feel so much easier. If you need a better outline, or some more guidance, RISE Creative will be releasing a Creative Branding Guide as a resource for you to completely align your vision for the year and start the year with great focus. If you’re interested in being one of the first to receive our Creative Branding Guide, enter your e-mail here!
Written by Marisa Flacks, Founder of RISE Creative
RISE Creative was founded on the idea that small businesses, social enterprises, and non-profits don't always have the capacity to hire full-time staff to join in the efforts towards their incredible missions. We create extremely personalized ethical branding and digital marketing packages that fit your company's needs.
*Cover photo via Planoly. This post is in no way associated with Planoly