5 Tips for Increasing Reach & Engagement on Social Media

Now that we've covered all of the upcoming changes to social media algorithms, we thought we'd give you 5 easy, actionable tips to help you boost reach and engagement. This applies to all social media outlets - Facebook, Instagram, & Twitter. 

1. Start Your Post with a Question

Having the first sentence of your post pose a question to your audience makes them more likely to interact and engage with your cotent. 

2. Show A Face

Show a real person, a real behind-the-scenes pictures, a candid photo, anything that is an authentic post that will help your audience get to know you better. 

3. Engage with Your Hashtags

Hashtags aren't just useful for the first comment of your post. Clicking through each of your hashtags and interacting with other posts that fall under that hashtag will allow Instagram to link your page to that type of content, and put your content in front of the correct audience. 

4. Avoid Stock Images & Re-posts

The repetition that comes with using stock photos, especially from recently popular stock image sites, can flag your page as in-authentic content.

5. Use Video

Whether it's Instagram Stories, Facebook Live, or a Recorded Video on Twitter, video is quickly becoming some of the most engaging content that you can use to reach your target audience. 

If you’re looking to take control of your marketing, The Ethical Branding Academy was created to equip you with the knowledge to succeed in social media, PR, content, and more. Join our community here!


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