Holiday Content Ideas for Retail Shops

Holiday Gift Guides are the go-to choice of content for holiday season. However, we love our brands to set themselves apart, with content as unique as their mission. Here’s a few content ideas to tackle this winter.

1. How-To Style Guides

Whether it’s styling a specific piece from your shop, or styling looks for the holidays, content like this is very interactive and shareable, not to mention it puts the picture in your consumers head of them wearing your piece.

2. Ways to Give Back this Holiday Season

Not just ‘gifts that give back,’ but actual actionable steps for your audience to take this holiday season. From local volunteer opportunities, to opportunities to give back to the cause your brand is passionate about.

3. Stories of The Makers

Let’s not let the stories of the people making our pieces get lost in the hustle of the holidays. Bring it back to your mission and what this industry is all about by paying tribute to your talented artisans or team.

4. Real Life Stories

Compile a post of ways that your consumers have styled your pieces. User generated content is a gold mine and also a great way to inspire new ideas.

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RISE Creative was founded on the idea that small businesses, social enterprises, and non-profits don't always have the capacity to hire full-time staff to join in the efforts towards their incredible missions. We create extremely personalized ethical branding and digital marketing packages that fit your company's needs. Get your free discovery call here.

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