5 Places to Insert Your Brand Messaging
Brand messaging is any messages you send to be perceived by your target audience. It's the way that you speak about your mission, your cause, or your impact. The way that you share your brand messaging should be planned in a way that leaves your audience feeling like they fully understand what you do, and why you do it. For that reason, there are a few key areas where you should plan to insert strong brand messaging.
1. Your Home Page
The home page is the first impression you make on a new consumer. Therefore, from that very first page, your brand messaging should be clear enough that they feel like they truly get your brand.
2. Your About Page
Here is where you can go a little more in-depth with your brand messaging, using your lengthened brand message to share more about yourself.
3. Your Social Media Bios
This is the place for short and sweet brand messaging, to the point and informative to your audience.
4. Your Content
Your blog content, social media captions, and e-mail newsletters should all be laced with brand messaging.
5. Your Press Pitches
Using the same short and sweet brand messaging you would for social media, you can easily create fun and engaging pitches to press and bloggers.