Hacking the Pinterest Algorithm

Pinterest is no longer a social media platform. Why? Because the algorithm works more like a search engine, therefore, you need some basic SEO skills to master. I know Pinterest and SEO in the same sentence might be a little overwhelming, but I promise it's a lot easier than you think. 

1. Identify your keywords

You don't need a master software to calculate keywords for your brand. Use the first words that come to your mind when identifying your brand, things like fair trade, sustainable, ethical, give back, etc. Those are the keywords that your target audience is most likelly to search to find you.

2. Insert keywords into all descriptions

After you've come up with a phrase using keywords to describe your brand, make sure that you've inserted that into your bio, your board descriptions, and your pin descriptions. 

3. Evaluate relevant boards

The key to getting your pins seen is to pin that one pin to multiple boards so that there is a greater chance of the algorithm sharing your pin with followers, and recommending the pin to those who don't yet follow you. 

4. Schedule your pins

I promise this will save you so much time and frustration. My usual strategy is to schedule a bunch of pins to one board using Tailwind, and then a few days later, re-schedule those pins to other relevant boards, and so forth. 

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RISE Creative was founded on the idea that small businesses, social enterprises, and non-profits don't always have the capacity to hire full-time staff to join in the efforts towards their incredible missions. We create extremely personalized ethical branding and digital marketing packages that fit your company's needs. Get your free consultation here.

 

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