5 Most Important Parts of Your Marketing Plan
Some questions we often receive are, where should I focus my time and budget in marketing? How do I ensure that I'm maximizing my marketing efforts? Balancing a business, and making sure you have an effective marketing plan to carry out can be time consuming and frustrating. After walking many clients through this process, we've put together a 5-part framework to ensure you're hitting the 5 Most Important Parts of Your Marketing Plan.
These 5-parts will be the framework for our first Ethical Branding Academy Course, Marketing Your Ethical Brand. While the course does not launch until September, we're excited to offer you first-looks and special discounts on the course if you'd like to learn more, or create a strategy for the 5 marketing points below. Visit our Ethical Branding Academy page to learn more!
1. Brand Messaging
Having a clear brand message, and multiple versions of that brand message, make creating your website, and any content so much easier. Having the verbaige to really explain your brand and your mission automatically attracts your target audience member to your pages and your product.
2. Social Media
Who doesn't use social media? It is often the number one driver of traffic for new brands. You don't need to even have your product in-hand before starting to build a community on social media.
3. Website & SEO
The type of website platform you choose dictates the type of marketing you can carry out. For example, only certain platforms allow for shoppable pins on Pinterest. Even further than that, the keywords that you embed in your website determine which audiences will find you via Google Search.
4. E-mail Newsletters
E-mail newsletters are the most organic way to connect with your audience. They express their interest in your brand through an e-mail opt-in and then automatically join a community genuinely interested in following your brand's journey.
5. Blog Posts
I will stress the importance of having a blog until the day I'm not longer working. Having a blog gives you a space to connect with your audience, and create original shareable content that has not been placed on the ever-changing internet before.
Written by Marisa Flacks, Founder of RISE Creative
RISE Creative was founded on the idea that small businesses, social enterprises, and non-profits don't always have the capacity to hire full-time staff to join in the efforts towards their incredible missions. We create extremely personalized ethical branding and digital marketing packages that fit your company's needs. Get your free consultation here.